VITRA

From its humble beginnings during the aftermath of World War II, Ceramics brand VitrA, originally founded by Dr. Nejat F. Eczacıbaşı in Kartal, Istanbul, in 1942, has grown into an industry leader. With roots in tableware and ornaments, the brand’s journey paralleled Turkey’s economic development, evolving into the production of bathroom ceramics. In 1966, it officially adopted the name VitrA, reflecting its transformation. As economic growth and urbanization continued, VitrA expanded its facilities, establishing factories with cutting-edge technologies. Its global journey commenced in the early 1980s, marked by exports to Germany. A commitment to R&D and collaborations with international designers shaped VitrA’s identity, turning bathrooms into innovative, aesthetic living spaces. VitrA’s global reach grew through acquisitions and partnerships with renowned brands, making it a respected name in the industry. Discover VitrA’s legacy through Specifo, bringing world-renowned designs to your home.